How To Build Practical Negotiation Skills?

On Tuesday, Jan 14, 2020, I was fortunate to speak to the Fiverr community. The talk was about How to build Practical Negotiation skills. Furthermore, this article digs deeper into the talk and practical actionable points you can start using.

How to build Practical Negotiation skills?

Firstly, below is the deck I used

The slides

Upfront Contract

This slide serves as the introduction. Before you talk with someone regardless, of in-person or on the phone let them know what to expect.

  1. Talk is around 40 mins
  2. 1 practial exercise. I’ll need two volunteers
  3. Opportunity for Q&A at the end
Pradip Khakhar

Always Happy to Answer Questions

Do you?

Ask the audience. By a show of hands who here likes to negotiate?

Pradip Khakhar

Raise your hand if you like to negotiate

However, Do you Run, Avoid, or defer?

Pradip Khakhar

Do you Run, Avoid, or defer?

What comes to mind when you think of negotiating?

Most people don’t like to negotiate because it can get confrontational.

Two examples of negotiating:

  • Personal – let’s say you and your significant other need to decide where to eat. You want to eat say seafood and your significant other wants to eat Indian food. Where do you go?
  • Business – Apply for a job and negotiating your job offer. Negotiating the sale of your services.

We all negotiate every day on some level.

Negotiation is about people:

  • We want something from someone
  • Someone wants something from us


However, start to think of a negotiation as a conversation.

While conversations can get heated somethings, negotiations also can. However, by thinking of negotiation as a conversation it takes away the I win you lose or you win I lose mentality.

In addition, a good negotiation is valuable to all parties involved.

It Depends

Please remember:

  1. Negotiation is nuanced and cannot be taught in 40 mins
  2. Start to think critically, use frameworks, and practice
  3. Keep a practice log
  4. Understand the context/ situation. This impacts how you move
  5. If you take away one thing I would love if its how to start to think about negotiations and how you approach negotiations.
Pradip Khakhar

Change how you think about and approach negotiations

Connect, Communicate, Close

This is a simplified framework, that can be used for almost everything.

Firstly connect: If you are on a first date, you won’t ask that person to marry you. (well you might), generally speaking, you have to get to know that person.

Communicate: Be clear about what it is that you want from the negotiation and know the boundaries.

Close: Once you have reached an agreement what are the next steps.

Know your goal: Be specific, realistic, and write it down.

Connect – Habits

Above all, the #1 rule of successful negotiators is that they Prepare.

As a result, I would go one step further and possibly know the opportunity better than the person you are negotiating with.

I cannot stress enough the importance of preparation.

Pradip Khakhar

Prepare, Prepare, Prepare

Connect – Self aware

Understand the background that has shaped you.

Be prepared to listen and learn.

Asking questions and know when to speak or stay silent.

What is your style?

Connect – Know what you want

Be very clear about what you want.

Know when you are ready to walk away as the opportunity is no longer valuable.

Draw a line in the sand, and if the negotiation crosses it. Take some time to re-think the value.


Communicate – Lego habits

Pradip Khakhar

Setting up the Lego exercise

Being persuasive and influencing people.

Your tone and actions make a difference.

Find common interests and goals.

How you communicate becomes part of your brand.

For example, learn to ask questions, test for understanding, and summarize.

Pradip Khakhar

Timing the lego exercise

Pradip Khakhar

Volunteers having fun


Two chefs want the last lemon who gets it?

Pradip Khakhar

Two chef’s want the last lemon. Who gets it?

Build trust.



In closing, you have worked hard to reach an agreement. However, what are the next steps? Know what needs to be done so the opportunity doesn’t slip away.

It doesn’t have to be sales-y.


Examples of how people can effectively manipulate the situation.


In closing, what you learn’t today:

  1. What makes a negotiation good or successful
  2. The habits of effective negotiators
  3. The role of good communications in a negotiation
  4. Negotiation ethics and what to watch out for

Watch the video

Thank you

Thank you from the bottom of my heart, to the 50+ people that attended and followed up with some very kind messages.

Pradip Khakhar

Comments from Attendees

Thank you to Fiverr and Marcie for hosting this event.

Pradip Khakhar

Thank you, Marcie

Read What is Negotiation for Product Managers.

Product Impact 2020 supports

Firstly, last week we shared our desire to make Product Impact 2020 open and inclusive. This week we are taking another step to support our community. We are super excited to announce Product Impact 2020 supports the United mitochondrial disease foundation with Dave McGovern. Who is a proud parent of a bright, articulate, creative 9-year-old son named Cavan.

The Product Angle

The story

By now you may have seen that Bianca McGovern is a speaker at Product Impact 2020. During our initial discussions about her becoming a speaker at Product Impact 2020. I expressed interest in giving back to the community, being open and inclusive.

I told Bianka that I was looking for a cause to support. She mentioned her Nephew Cavan. Cavan was diagnosed this April with a rare, progressive, potentially fatal mitochondrial disease called Kearns Sayre Syndrome (KSS). KSS is a very rare disease. I don’t have the exact number, however, from what I understand the number of people affected is in the hundreds.

In addition, we all have mitochondria. The mitochondria in the cells throughout our bodies are responsible for creating 90% of the energy needed to sustain life and support organ function. When mitochondria malfunction, organs begin to fail. People with mitochondrial diseases can lose their eyesight, hearing, motor and pulmonary function, and the ability to control their heart rhythms, which can lead to sudden death. There is no cure for the mitochondrial disease; there is no medical treatment to slow down or prevent the disease’s progression.

After that, my heart dropped. Below are a few photos of Dave, Cavan and the rest of the family.

The Product Angle

Update on Cavan

This past year, Cavan’s eyelids began to droop considerably, causing many to point out how incredibly exhausted he looked. The drooping (ptosis) became so severe that Cavan had to tilt his head back to see. Cavan also was not growing or putting on weight because he was not producing growth hormones.

He struggled physically, often growing fatigued very quickly with exercise or after basic actions, like sitting up at his desk in school. After trips to ophthalmology and neurology, Cavan was sent for a brain MRI which showed a considerable change in his brain matter since his last brain MRI 2 years before. The brain scan indicated KSS, a disease we–and many of his doctors–had never heard of.

What this means

Simple: $25 from every ticket sold for Product Impact 2020 will go to help Dave with his goal of raising $200,000.

To learn more about the McGovern family, KSS, and the family fundraiser please consider donating here.

In Closing

We here at The Product Angle cannot even imagine what Dave, Cavan and the rest of the family are going through. We wish them all the best. Our thoughts and prayers are with them.

Even if you are not planning to attend Product Impact 2020 please consider donating here. 🙏

Product Impact 2020 Scholarship

Our goal is to make Product Impact 2020 open and inclusive. Therefore we are launching the Product Impact 2020 scholarship program.

Apply to the Product Impact 2020 Scholarship program Click To Tweet

In addition, we find the best relationships and learnings are from interacting with people from a variety of perspectives and backgrounds.

In other words, we are excited to announce we are setting aside a number of tickets as part of the Product Impact 2020 scholarship program. We invite you to apply regardless of your gender, age, abilities, race, ethnicity, religion, or sexual orientation.

You will have an option to choose the in-person experience in NYC (travel costs and accommodations not included (sorry) or the video only ticket).

The Product Angle

What is Product Impact 2020

In short, Product Impact 2020 is a 1-day Experience for Product People.

Level up your Product skills. Develop the skills, mindset, and tools, to facilitate effective collaboration and communication in cross-functional teams. Creating alignment and breaking down silos.

The experience combines training, practical exercises, and conference-style talks to create a learning environment where you can practice your new skills on the day.

Learn more about the Speakers and Sessions.

Why Product Impact will be worth your time

If you are someone who enjoys to learn by doing and practicing new skills, then the answer is yes. Product Impact 2020 will be amazing and exactly created with you in mind.

In addition, the experience combines teaching, practical exercises, and conference-style talks to create a learning environment where you can practice your new skills.

Product Impact 2020 Stats

Maybe we should have started with this.

56% of the speakers at Product Impact 2020 are women Click To Tweet 44% of the speaker at Product Impact 2020 are from under-represented communities Click To Tweet 100% of the profits will be distributed between the speakers Click To Tweet 100% of the speakers were offered compensation to speak at Product Impact 2020 Click To Tweet


For consideration:

  • We encourage members of all communities including but not limited to: women, underrepresented backgrounds, people with disabilities, LGBTQ, veterans
  • You must be able to book your own travel and accommodation to be in NYC for Product Impact 2020 on April 01, 2020. (If you select the in-person ticket)
  • You are employed and your employer will not cover the costs
  • Must be 21 years old or over to apply
  • Must follow our Code of Conduct
  • The application process is open from Jan 08, 2020 through Feb 14, 2020 and the participants will be notified on Feb 21, 2020.
  • Apply to the Product Impact 2020 Scholarship program Click To Tweet

Product Impact 2020 Scholarship

To apply please find out the questions below.

Product People share their favorite resources

Working in Product, Product People are *always* on the search for resources they can use in their jobs, careers, and as they make products that people want to buy and use. However, what are the *good* resources? In this article, six Product People share their favorite resources.

The Product Angle

We asked six people, who are either working in an organization in the product function, founders building products, or learning to build products.

We asked the following Product People three questions:

  1. Who they are and what they do
  2. What Product(s) they have worked on/ built
  3. Five of their favorite resources and why

Product People share their favorite resources

Zoe Chew

Hi Zoe, tell us who you are and what you do.

The Product Angle
Hi, I’m Zoe Chew, a product builder in tech and design. Currently, I lead Product & Growth strategy at RemoteHQ.

A remote collaboration workspace based in Boston. I mainly run product strategy, hypothesis testing, analytics, and user acquisition.

I also consulted US/APAC tech startups in product communication & user base discovery. Learn more about me here.

What Products you have worked on/built?

What are your favorite resources (and why):

  1. First, First Round Review blog. Covers product strategy, go-to-market strategy for early-stage companies.
  2. ProductPlan blog. Covers everything I need about product management, prioritization & road mapping.
  3. Product Hunt. Discover new product that can inspire new product ideas.
  4. Twitter. Not really a resource but a platform where I hang out a lot to learn about MVP, idea validation, product design, prototyping.
  5. Medium. A lot of great articles about product monetization, product analytics, growth hacking & product marketing.

Product Person #2 shares their favorite resources

Sergio Mattei

Hi Sergio, tell us who you are and what you do.

The Product Angle
Hi, I’m Sergio Mattei, an entrepreneur and student. I have a passion for creating products people love.

What Products you have worked on/built?

I’m the founder of, a community of 4,000+ indie hackers, a startup currently pivoting/WIP.

What are your favorite resources (and why):

  1. First, Twitter and Facebook (marketing and community outreach) Twitter is your number one tool for organic growth and marketing. This can also serve as a placeholder for the community site where your niche hangs out. Build strong connections there, grow your influence, and you can build a community from your product.
  2. Indie Hackers (like-minded people) If you’re an indie hacker, IH is a great resource where you can ask questions and see other journeys to profitability.
  3. (productivity and like-minded people Makerlog is, shameless plug, the best community out there for product creators. Ask questions, share your product, and interact with other like-minded creators. We’re very supportive and friendly!
  4. The Lean Startup and customer discovery books Reading into the LS method and some books on value proposition building can be amazing tools. Many mistake value propositions as features when they are not. Discovering what value we can provide is a very important thing, and the first step to creating a successful product.
  5. Books on health and self-discovery. Your entrepreneurial journey is also one of self-discovery and self-building. Many mistake it for an endless grind; it is, in some ways. But we can’t forget that we are human. Remember your health, learn a lot, and take breaks often. Don’t burn yourself out!

Product Person #3 shares their favorite resources

Manosai Eerabathini

Hi Manosai, tell us who you are and what you do.

The Product Angle
Hi, I’m a PM at Google — based out of the Cambridge office.

Before Google, I built music tech and enterprise email products at Vevo and Microsoft. I love new product development and working on 0 to 1 projects, whether enterprise or consumer-focused. In my spare time, I love to travel and play basketball

What Products you have worked on/built?

Exchange ActiveSync (mail sync protocol for Microsoft enterprise/consumer email), client apps for music video streaming/live streaming while at Vevo (iOS, Android, TV, web), enterprise marketing software at Google

What are your favorite resources (and why):

  1. First, the 1:1. I am a firm believer that 1:1 in-person or video conference meetings are a great method of communication. There is so much room for misinterpretation and not assuming positive intent in written forms of communication. Moreover, there is nuance in tone, context, style, etc. that simply cannot be conveyed fully. Whenever you find yourself in a frustrating situation or struggling to understand how to “get through” to someone see if you can reach out and broker a private conversation. You’d be surprised how effective it can be to just hear directly from someone through spoken words.
  2. Peer mentor. Learning from peers is an invaluable resource no matter where you are in your PM career journey. It’s great to have strong managers and leaders to support you. But it’s also critical to have a safe space with someone you look to more as a peer. Someone you can bounce your ideas and thoughts around with, in a way that you both are learning from each other. This peer “mentor” doesn’t have to be so formal. It can literally be other PMs on your team, or in different spaces. But the key is that it’s someone who can empathize with being in your shoes, and someone that you can be vulnerable around.
  3. Worst fears empathy. This isn’t as much a resource as a best practice. Learn how to understand what people’s worst fears are. I’ve found building empathy in this way is extremely durable. Knowing what someone is working to avoid is as important as understanding what motivates them. You’ll find yourself unknowingly being more empathetic once you have identified this. How do you identify it? I’ve sometimes found the best way to do so is to just ask: “what’s the worst-case scenario you want to avoid on this launch? what’s your biggest concern? etc.
  4. More resources

  5. Back to basics (PM 101). Even when I’m not actively recruiting, I do like to brush up and stay on top of my “fundamentals.” Sometimes this may mean picking up Cracking the PM and going through some chapters on common frameworks, hacking on a side project, or writing some queries to dive deeper into my data. There’s no single answer. But the key is to tap into the basics of product management, what we could otherwise refer to as the theory. Why is this important? This change in perspective to go back to the books can bring new insight into whatever product/feature you are otherwise obsessing over.
  6. Twitter. There are many, many smart product individuals active on Twitter. It’s invaluable to follow them and just have a pulse on the ground. Even better, these active communities are a space where you can exercise having strong opinions, loosely held. However, don’t be afraid to share your own thoughts, analysis, opinions and join the conversation. That’s the best way you will learn. I don’t have a particular list that I recommend so here are a few to get started:

Product Person #4 shares their favorite resources

James Kenny

Hi James, tell us who you are and what you do.

The Product Angle
I craft software and build products. With a love of coffee and some photography thrown in. I also blog at

What Products you have worked on/built?

Currently, I split my time between working on my own products and helping other people build their own.

Some of my Products (so far).

These are some of the products I have taken from an idea into customer discovery, built and launched on the internet over the years.

  1. – Now shut down. This was a product I built for converting datasets from one format to another. It would take a CSV of products and convert it into a Shopify import file. It was fully automated once you had created a mapping. You just uploaded or emailed the file into it and it would send you back the formatted file ready for upload.
  2. – Gives you notifications of cloud outages on the infrastructure we use to build things on the internet and delivers an alert to your inbox or slack channel. It lets you subscribe to different providers and services all from the same place.
  3. – This is my latest product. It’s a content marketing tool for your social media accounts. It allows you to automate posting, auto-generate postings based on your content. It creates an auto-schedule so you can share the same content at multiple times with different texts, all this can be triggered by just publishing a new blog post.

What Products you have worked on/built?

My Essential Tools

  1. Pen and Paper – It’s the ultimate tool. I can really get some clarity around an idea just by writing it down into my notebook. I can try different takes, work out different user flows really easily. If it doesn’t feel right on paper I can just try something else.
  2. Notion – I use notion for a lot of my notes and ideas. I like to take those ideas that I had worked out on paper and then putting them into notion lets me record them so I can find them later. There is a lot of power in working through something on paper or notion, you can see other ideas or opportunities that you never thought existed.
  3. Trello – I have always loved the ease of a Kanban board, I’ve used it to help organize myself and my team so many times over the years. I use Trello for most of my projects now. It’s a great way to keep everything in line.
  4. Sizzy – This one is the newest entry into my toolset but it is a truly awesome tool. It’s a browser for web development. It allows me to view a web site, web app through multiple devices at the same time. I can test across devices so much easier now. It saves me time but also shows me how a product works on any kind of device.

Product Person #5 shares their favorite resources

Mohd Danish

Hi Mohd, tell us who you are and what you do.

The Product Angle
Hi, 👋 I’m Mohd Danish, a 26-year-old Product Person from India. I graduated with a master’s degree in Computer Science from Aligarh Muslim University.

Right after I graduated, I was very blessed to land myself a CTO (Chief Technology Officer) position at a startup in the co-working space industry. I always wanted to build my own company of one and I was getting bored with repetitive work in Office.

Therefore, I decided to quit my role as CTO. My friends advised me to stay employed for at least one year for experience otherwise it will be hard to get a new job. I trusted my gut and followed my voice and after 10 months into the role, I quit my first job.

Finally, from there I started nomadic life inspired by some other indie makers from the internet and started to solve problems with web products.

What Products you have worked on/built?

I built 9 products in 2019 and you can find them here here. One of my recent products Public APIS got acquired by a large company and I was able to successfully exit.

On Jan 12, 2020 I launched my 10th & first SAAS project called NoCodeAPI for NoCode & Front-end developers. I plan make NoCodeAPI profitable. To learn more and follow along stay tuned here.

What are your favorite resources (and why):

  1. Google – for every problem or solution try it first rather than asking someone. Because it will teach you how to struggle.
  2. Get Makerlog – An online community to chat with other people also building products.
  3. Product Hunt – for sharing your products with millions of users
  4. – I love the writing experience in markdown.
  5. Netify – For hosting your MVP for free until you get millions of pageviews.
  6. Twitter – for connecting with people and learn from their tweets.
  7. API Coding – A website I built previously to learn about and share information on API’s.

  8. Product Person #6 shares their favorite resources

    Fabio Rosado

    Hi Fabio, tell us who you are and what you do.

    The Product Angle
    Hello, My name is Fabio Rosado and I’m from Portugal, but I have been living in the UK for the last 7 years. I work as a flight attendant and would love to transition as a Product Person/ software engineer. I’ve been learning to build products in my free time for the last 3 years. I enjoy learning new things, reading books and contributing to open source.

    What Products you have worked on/built?

    The biggest product I have worked on is opsdroid, an open-source project created by Jacob Tomlinson. Opsdroid is a chatops bot and a python alternative for hubot. After contributing steadily to opsdroid, Jacob has invited me to become a maintainer for the project and I have been a maintainer for the last year and a bit.

    Since I am learning the ins and outs of code, I tend to jump from project to project, a lot of times leaving them uncompleted. I got two projects that I am quite happy with. One is Find Communities Today, which is a listing of communities on slack, discord, telegram, etc. I have created this project so I could dig deeper into React and Gatsby. Working on Find Communities Today has been a great learning experience.

    The other project I have created was meant to help folks that are starting the #100DaysOfCode and is called #100daysof.. When I took this challenge I found it hard to keep track of the different tasks, so I decided to use Jekyll and code a nice site that allows people to log their progress, see the streak on the calendar and even get achievements badges.

    What are your favorite resources (and why):

    1. I’ve been using Get Makerlog for almost a year now and that has really helped me get out there and try to create products just by being in contact with the community. The website is also great as it keeps me accountable and makes me want to do some work so I can log it to keep my streak up.
    2. For designing, I’ve been using adobe XD since it was released. The UI is clean and makes it easy to export SVGs which I tend to do a lot when creating websites. Unfortunately, I had a few hiccups with adobe and I might give Figma a try in the future.
    3. I use Github nearly every day and one of the first things I do when switching on the laptop is checking if there is anything that I need to do on Github. As an open-source maintainer, there are plenty of things that I need to do. We need to merge to keep our dependencies up to date, review open PRs, update or create issues and welcome new contributors.
    4. One app that I been using for almost two years is called Gyroscope, this app allows you to keep track of everything in your life – how many hours you slept, how many steps you’ve done, how many hours you spent on the computer, track your mood, track your heart rate, places you have visited, etc. The app allows me to quickly see where I need to improve to get a better score.
    5. Finally, Twitter is the social media where I am most active, I really enjoy talking and meeting new people on Twitter and it’s also a great way to keep update to whatever is happening in the tech world.

Building cross-functional teams

Products that people want to use and buy are built by exceptional cross-functional teams. However, how do you build an exceptional cross-functional team? Firstly, in this article, we explore what it takes building a cross-functional team?

The Product Angle

As Product People, we know we *need* to work in cross-functional teams. Some of the teams we work with include:

  • Engineering team
  • Design team
  • Marketing
  • Sales
  • Customer service

Building cross-functional teams is a very complex process and cannot be explained in one article. Therefore, Building cross-functional teams will be a series.

Product People, *need* to work in cross-functional teams. Click To Tweet

What is a cross-functional team

A cross-functional team in it’s simplest form is a team that consists of people from different functions and skillsets. If you really think about it every corporation is a cross-functional team.

However, before we get ahead of ourselves if you are a single founder corporation and do not have any employees you may still be working in a cross-functional team if you hire freelancers or outside help.

In other words, strong cross-functional teams are built with individuals with different skill sets to complement each other to work towards a common outcome.

In the below example we have purposely taken a sales approach for a reason. The reason is shared as you continue reading in the section titled in closing.

For example, in the enterprise SaaS marketplace. Companies such as Zendesk, Drift, & Freshdesk create a “two in a box” cross-functional team. The team includes:

  • An Account Executive (AE). An AE, which is effectively a salesperson, the title might be different and that doesn’t matter. The role of the salesperson is to manage the relationship, solve the customer’s problems, and hopefully win the business.
  • A Sales Engineer (SE). A SE, which is effectively the tech lead for that particular opportunity who supports the Account Executive.

However, behind the scenes and what the customer generally doesn’t see is that the Account Executive and Sales Engineers are part of a bigger cross-functional team. A customer may only see the Account Executive and Sales Engineer as the familiar face or first point of contact. This is also a design choice for a reason; to build trust, continuity, and a relationship, but that’s for another day.

It is important to remember while cross-functional teams come together for a particular purpose. Team members can potentially be in multiple cross-functional teams for multiple projects or opportunities.

Let’s walk through a typical sales process

Companies will generally have inbound and outbound marketing and outreach activities. Hence, functions like SDR/ BDR’s and marketing are likely the first interaction potential customers have.

This information will be shared with the Account Executive. Who will reach out and continue the conversation and bring in the Sales Engineer.

Want to learn how sales work in Enterprise companies? Click To Tweet

During this phase of identifying the need and presenting the Product, the following activities generally occur:

  1. If the customer requests additional materials to review or share internally. The AE works with other internal stakeholders to produce or repurpose existing content. This could be with the sales, marketing, or proposals team members.
  2. If the customer request discounts. Which are above and beyond the standard discount structure the AE is authorized to provide. The AE generally works with the deals desk (or finance) team. They evaluate the opportunity and business case and work with internal leadership to obtain the nonstandard discount approvals. Generally speaking the higher the discount level the higher up the leadership chain approval is needed.
  3. If the customer requests specific integrations. The SE may not be versed in all the potential integrations and therefore will bring in other specialists depending on the integration. It could be another SE (peer) or someone from the implementation, or services team, or it could be a Product Manager.
  4. Selling isn’t easy. Delivering what you’ve just sold isn’t easy.

  5. If the customer requests to understand the product roadmap. The AE will generally lean to the Product team.
  6. If the customer requests non-standard contractual terms the AE will bring in the legal team who will advise and review the legal terms. Some companies ask for a mutual NDA to be signed before sharing non-public information such as Roadmap. Even then any Roadmap items may not be in writing but in person or a video call. If a contract is signed the legal team will review and hold signatory authority.
  7. Once the opportunity has been signed the implementation team, professional services, or customer success team will assist the customer to get set up and successfully solve the problem that was identified earlier in this cycle.

In addition, please note that there will be differences between companies and how they operate. However, what is outlined above can be viewed as a starting point.

Why do we need cross-functional teams

From the above example, the AE reached out to multiple other internal team members and stakeholders to close the opportunity in question. Bringing different team members into a cross-functional team allows the company to scale and in this case close this opportunity faster. The AE has access to a skillset that maybe the AE doesn’t have.

Building cross-functional teams

Being a Product founder is a very tough and rewarding job. In the beginning, the founder is doing what we described above by themselves. Which takes a lot of skill, determination, and talent. As the founder, product, and company grow it becomes unsustainable to do everything. Not only for the founder’s health but because it’s easy to lose focus.

Create an aligned mindset

Working in cross-functional teams means you have access to additional skills that maybe the team doesn’t have. But this also means the team members may have different priorities. In the above sales example, the AE has no authority over any of the other team members/ stakeholders.

Granted you can say that each function has allocated a resource to assist the AE. Which is all well and true, however, what happens when there are 300 AE’s in the company and each one needs attention?

Pradip Khakhar

Communicating very well comes in very handy. Clear communications can lead to building trust. Creating an aligned mindset is very important and ensuring that everyone understands what role they play and in what timeframe they play it.

Without a clear discussion on who does what, it can easily come down to a, *not me* situation. For example, well I thought [other team member’s name] was working on it. Or I didn’t know it was needed this week.

Team Discovery. Step 1: Create an aligned mindset. Click To Tweet

Influence without authority

As Product People, we work in this situation day in and day out. We must work to bring cross-functional teams together for a shared objective, project, or meeting. Again, we stress the importance of sharing clear, concise communication with the team.

Team members are more likely to work with you if they trust you. Building trust can take years, however, ruining trust can take seconds. Unfortunately, people tend to only think about building trust when they need something from someone. Since there is zero pre-existing trust that has been already established it becomes harder for a team member to work with you. This is especially if you become known for only reaching out when you need something.

Take action

There is a difference between say reaching out to the legal team once a year. When needing a contract reviewed for a signature because it’s *legal’s job* to do so.

Versus emailing legal 3 months in advance when you realize that your potential enterprise customers will insist on using their legal paper.

Or simply congratulating the deals desk team for something you read in the company announcements.

One of my favorites, when you start a new job or someone new starts in your company. Reach out and just have an intro chat. No agenda, no asks, just get to know the person and show some *real* interest in them. Maybe even answer questions, help them settle in or just chat about the lay of the land.

If you work remotely it’s usually a voice or video call. If you work physically in a team, it could mean grabbing a coffee or lunch.

There is no hard and fast rule. However, think about it, if you were on a first date you would never ask the person to marry you on the first date. Similarly, the ability to ask someone for assistance and get help takes time. Yes, even if that’s their job. What I mean by this is that usually legal is the only team in the company that has the authority to sign certain documents. Leadership may also be permitted to bind the company into a contract.

Team Discovery. Step 2: Influence without authority. Click To Tweet

Identify and reduce friction

We have established that in a cross-functional team you generally do not authority over the other team members. This means you need to connect with them, communicate the purpose, objectives, goals, and desired outcomes. Hoping to influence them to take action to meet the desired outcomes.

Since there is a functional leadership difference, meaning each team member reports to their own functional/ departmental leaders. The priorities, budgets, targets, goals, etc. will be different. At a higher level yes, all employees should have shared priorities, budgets, targets, goals, etc.

Let’s go back to our above sales example. What happens when SE’s are leaving the company. The reason for leaving is irrelevant in this context. The effect is that there will be more AE’s than SE’s. What happens when AE’s need more of the SE’s time and each SE originally handled 3-5 accounts and now is expected to handle 6-9 accounts?

This could be a prioritization exercise, maybe SE leadership mandates that they will only work on deals over $1M. What happens if your opportunity is less than $1M do you get no support or do you wait in the back of the line.

If you don’t sell as a salesperson, you don’t meet your targets. Salespeople live and die by their targets. Is your job on the line?

Or it could be that the SE assigned does not have knowledge of that new integration or product and expects the Product team to assist.

Regardless, identifying and reducing any friction from the team member to do their job will go a long way to them supporting the overall outcome. It may even build trust.

Team Discovery. Step 3: Identify and reduce friction. Click To Tweet

Communicate with leadership

As you go higher up the chain with leadership, they are less interested in the details and more interested in the strategic nature and how that ties in with their objectives.

You may only have five minutes to explain what is happening on that $100M project. You may have been asked by the EA to share one slide or two slides max.

How do you combine, for example, eight months of work and a $100M project into one or two slides?

How do you know it will be meaningful to the leader?

Find out what is meaningful to them. If asked to communicate with a sales leader they are numbers people. In good years when there are more deals then capacity they can pick and choose which companies to work with. In bad years they might be willing to accept a deal at a lower profit margin.

Connect what you are doing with the overall business goals, objectives, and/or outcomes. Understand what success looks like to leadership.

Team Discovery. Step 4: Communicate with leadership. Click To Tweet

In Closing

We believe working in a cross-functional team yields maximum results. However, we also acknowledge that working in cross-functional teams can be challenging with competing priorities.

Either way working in a cross-functional team is becoming a normal occurrence. As Product People, we need to embrace this and connect and communicate with the teams to extract the maximum value as a team.

Team Discovery

In this example, we have focused heavily on the cross-functional aspects from a sales perspective.

Pradip Khakhar

However, from reading this article if you take away one piece of information this is what we would like you to take away.

Product People have a huge responsibility with no authority. Therefore, Product People must use influence, persuasion, and alignment to work in cross-functional teams.

Just like universally, we have accepted that to build products for people we need to get out there and talk to our customers, and potential users. Which is also known as Customer Discovery.

We are proposing to build exceptional cross-functional teams. Product teams *need* to talk to other team members.‬ ‪Be curious about how they think, what drives them, what problems they face, and what success looks like to them.‬ We are proposing similar thinking while working in cross-functional teams. Working to create alignment resulting in creating Products:

  • Faster,
  • Together with a sense of purpose, and ownership,
  • Based on shared information,
  • Less time and wasted resources

This is a practical mindset and not theoretical. We propose calling this Team Discovery.

Behind The Scenes – Product Impact 2020

Do you want to know what it takes to organize a conference like Product Impact 2020? We take a Behind The Scenes look at Product Impact 2020. In this article we explore:

BTS Product Impact 2020

If you don’t know what Product Impact 2020 is read this.

TLDR: Product Impact 2020 is a 1-day conference for Product People designed to level up your Product game.

Want to know what happens behind the scenes organizing Product Impact 2020? Click To Tweet

The Idea behind Product Impact 2020

A little background

Helping organize and host events was something we did in a previous life and really enjoyed it. In 2018 we hosted a couple of (free) small meetups and it brought back the memories. Yes, it is a lot of work. However, when your audience shares feedback especially from someone who you’ve never previously met and they tell you that they really enjoyed the conference and want more, that really motivates us.

In the back of our minds, We have wanted to create a conference for a number of years. Hosting those events only reignited our passion and made us want to take the next step and host a one-day conference.

The purpose

Product Impact 2020 is a 1-day conference for Product People designed to level up your Product game. Click To Tweet

However, this for us at least was a big topic to think about. When we started conceiving the idea of Product Impact 2020. The first item that came to my mind is what value can we provide that attracts Product People to attend.

The theme

Product Impact 2020 - Learn by Doing. Click To Tweet

During the last two years or so We have spoken to a number of Product People and tried to understand what problems they face. One of the common themes we found was that when they started working in Product, in a number of organizations they do receive the mentoring or guidance they needed to excel in their careers and feel confident in their Product skills.

Speaking with Product leaders who are at a director level and above also echoed similar sentiments where they have hired Product People and unfortunately due to internal business constraints they are unable to provide the training and mentorship needed.

This was only made worse by the fact that being in Product can mean different things. Depending on the size of the company, the industry, and your leadership bias. The role can be different.

Another common theme that we uncovered was the desire to develop:

  • A Product Mindset
  • Product skills, and
  • Have a set of Product tools at your disposal

Which got us thinking. Understanding theory is a good foundation to have, however, the *best* learning comes from Learn(ing) by doing, hence this became the theme. At Product Impact 2020, you’ll learn new skills but also be given the opportunity to practice those new skills and discuss how they can be applied to improve your Product careers.


Marie Prokopets and Hiten Shah have written a piece called Why you shouldn’t ignore your competitors, which if you have not yet read this article we highly recommend you do.

After understanding who the four types of competitors around the space Product Impact 2020 is in we knew we needed to create something really special. There are several different options already out there and we wrote about it in an article called 10 Product Conferences & Workshops for 2020 (this is not a complete list). If you are interested in a more comprehensive list Tim Herbig wrote The Full Guide to Product Management Conferences in 2020.

As you can see those lists are impressive. Next, we started to think about what we liked when we attended conferences in the past. This is a brief list of what we came up with:

  1. Practical hands-on activities
  2. Ability to relate the theory into practice and in particular how I can apply what I learned in my professional life immediately
  3. Listening to professionals talk about their experiences

When and where

Midtown, NYC and online on April 01, 2020.

We know you likely have a question; why April 01? Is this an April fool’s joke. No, when talking about potential dates with the speakers it was a good date logistically and also gives us the opportunity to make some April fool’s jokes at Product Impact 2020. 😉

Product Impact 2020

Photo by Jonathan Riley on Unsplash

The initial name for Product Impact 2020 was something else and you can read about the name change here.

What are our goals?

This was a simple question to answer.

Create a conference where participants can learn by doing. Click To Tweet

Well actually it was not that simple, I spoke to a lot of Product People and asked them what various questions about conference they have or would consider attending.

The lessons learned and insights were very valuable. Two key takeaways that have stuck with me are:

  1. There usually is a huge buzz leading up to and day of, however, the energy seems to disappear the next day
  2. You learn so much, however, during the day there generally isn’t enough time to absorb all the information and how to use what we just learned in our daily professional work lives.

We hope to address the above takeaways with what we are trying to accomplish with The Product Angle and Product Impact 2020.

Resources needed for Product Impact 2020?

Ok wow, it seems like a loaded question, but seriously it is a lot of work and resources to make Product Impact 2020 a success. After we made the decision to green-light the conference the following things come to mind:

Budget and financials

The number one thing we could say right now is to open a spreadsheet (Excel, Google sheets, or your choice) and start writing down all the different elements, and associated costs (because they can quickly get out of hand).


After all, the speakers are one of the main reasons (if not the reason) to attend. We thought about what are some of the hot topics Product People face in their Product lives and started searching through our network for amazing and talented speakers. We are very proud to say that Product Impact 2020 has an all-star speaker line up.

The Product Angle

Reaching out to the speakers was an interesting period for us. Partly because we are new in the Product conference space. Can you imagine getting a cold email from us that read something like;

[Subject] Potential interest in a Paid speaker opportunity. [Or reply to their newsletter and keep the subject line as is]

Hi [Name],

Love what you are doing – big fan. Reaching out to you as I have a few speaker opportunities in NYC next year around April/ May /June (dates yet to be finalized) [Date is now finalized and is April 01, 2020].

It’s a one-day conference where attendees “learn by doing” not just sitting there and listening to a speaker.

I love what you are doing on the [topic] side and would love to chat more with you about potentially running a [X] min session.

If this is something you are interested in, let’s chat. If not keep up the great work, love reading your content.

Have an awesome weekend.

Pradip Khakhar
Cell [Redacted]

A very big Thank You to all the speakers who said yes

I received a response from everyone I reached out to and am very thankful and grateful they did. Learn more about the speaker line up. Seriously from the bottom of my heart, I’d like to thank Katelyn Bourgoin, Mubashar Iqbal (Mubs), Marcie Walker, Michelle Chu, Tremis Skeete, Erin Essex, Henry Bruce, Bianka McGovern.

A special Thank you

If you follow me on Twitter you’ll know that I have reached out to Hiten Shah several times and I am truly grateful to Hiten for sharing his wisdom and expertise with me.

Also a special shout out to James Kenny for regularly reading, reviewing and providing constructive feedback to improve the written content found on The Product Angle.


Living in NYC we do not see this as a big hurdle, there are *so many* spaces available. It becomes a case of finding the right venue at the right price.

Food and Snacks

This is something we feel is very important. When attending Product Impact 2020 we don’t want you to be looking for food during the breaks in potentially a neighborhood that you do not know that well. We would rather you chat with the other Product People attending. Therefore, if you attend Product Impact 2020 in person we will have food and snacks for you so you can focus on learning and chatting with your fellow Product People.

Video only

Also another important topic for me. We have expressed we enjoy meeting IRL, however, we understand that it may not be feasible to be in NYC on April 01, 2020, for everyone. Location or lack of availability should not be a barrier to being a participant at Product Impact 2020 and therefore we have created a video-only ticket.

Can't make it to Product Impact 2020 in person. A video-only ticket gives you access to video recordings of all the sessions and an electronic copy of handouts. Click To Tweet

In addition, we do not want Product Impact 2020 to be a big one time buzz leading up to April 01, 2020. We are looking to turn The Product Angle into a community that supports Product People to become a better Product Person and Negotiator all throughout the year.

become a better Product Person and Negotiator. Click To Tweet

Marketing and Sales

You may have seen that we have upped our inbound marketing game. As well as outreach and other outbound activities.

Pradip Cloud

Product Impact 2020

Everything else

There is a lot of work involved in organizing Product Impact 2020. We don’t want to bore you with all the details, however, if you are interested in learning more about Product Impact 2020, Product (in general), Negotiations (including team alignment), organizing conferences, or just want to chat grab some time on the calendar here.

Known risks

As you can imagine, organizing Product Impact 2020 was a huge step for us and when we officially made the announcement we knew the road ahead was going to be tough, however, we also believe that without taking a leap of faith you do not grow. Some of the known risks we are aware of and have accounted for are:

  1. Inability to sell tickets to cover the expenses.
  2. Participants who attend do not feel they are in an environment created to learn by doing.

Clearly these risks are at a high level, however, operationally the risks include:

  • Online ticket system fails and lose sales
  • Unable to find a location that makes it easy for participants to attend
  • Poor theme and positioning for Product Impact 2020
  • Incorrect assumptions in the budget/ financials
  • Speakers unable to arrive on April 01, 2020 due to [could be anything]
  • Incorrectly priced
  • Poor marketing and sales
  • Participants do not like the food
  • Natural disaster on day of
  • AV equipment failure
  • Poor signage and clear communications for participants
  • Missed schedules

Ok as you can see there is a lot of things that could go wrong. (Wait what 🤯)

Why Product Impact 2020 is different

Product Impact 2020 was created after chatting with a number of different Product People about their experiences and what they would like to see. If you:

  • You enjoy listening to professionals talk about their practical experiences and would like the opportunity to ask questions
  • When you learn something new you also want to know how to apply it immediately in your professional careers (and practice your new skills in a safe environment)
  • Access to no-fluff, no-nonsense actionable content

Therefore, we would really appreciate it if you are considering attending a product conference in 2020 you take a look at Product Impact 2020 and share Product Impact 2020 with your friends and co-workers.

Check out Product Impact 2020 over at Click To Tweet

Above all, Product Impact 2020 is designed to provide you tremendous value. If after reading the Product Impact 2020 page and you feel there is anything we can do better let’s jump on a Zoom call, grab some time here.

Product Impact 2020 Stats

Maybe we should have started with this.

We don’t know if these are considered good/ bad or if there is an industry-standard. We have created Product Impact 2020 with Product People in mind and what we thought was right for the participants and speakers in an attempt to differentiate Product Impact 2020.

In closing

Face to face, in-person meetings have been a way for people to interact, connect, and build relationships with fellow like-minded individuals. We *love* the idea of grabbing a coffee (tea or your choice of a non-alcoholic beverage) and chatting without an agenda. However, we know it’s nearly 2020, and who does that. It worked for us in the past and we know it can sound weird if someone sent you a DM asking if you’d like to grab a coffee.

We love face to face interaction and we hope to see you at Product Impact 2020 in-person in NYC on April 01, 2020. (if you cannot make it we get it, there is a video-only ticket).

We have put a lot of work into creating Product Impact 2020 to be very valuable to you. We hope you consider attending.

Finally, if you are interested in learning more about Product, Negotiations, organizing conferences, or just want to chat grab some time on the calendar here.

Actually Finally one last stat to leave you with.

The Product Angle

Customer Discovery Interviews get Customers

In this episode, we talk to Katelyn Bourgoin about her session at Product Impact 2020 called How to use customer discovery interviews to get more customers.

Katelyn talks about:

  • Her professional background
  • Her experience with customer interviews and how she developed her technique
  • What you can expect in her session at Product Impact 2020

Katelyn Bourgoin is a 3X founder turned growth geek. Katelyn’s career highlights include:

  • Named as an influential entrepreneur by Forbes.
  • Building a branding agency trusted by startups. Small businesses, and Fortune 500 companies like Target and Holiday Inn.
  • Founding a VC-backed tech startup that Inc. called “the next LinkedIn”.

Product Impact 2020 However, today Katelyn helps frustrated product teams figure out who their best customers are and what triggers them to buy (or stop buying).

When teams know who their best customers are. Plus what those customers really want, it becomes much easier to create awesome products and sell more of them.

While many teams know that they should be more customer-focused, actually doing it is pretty tricky. However, without clear direction, you could end up investing a bunch of time trying to put all the pieces together… without making much progress. We both know you can’t afford to waste more time.

If you have any questions about Product Impact 2020 schedule some time on our calendar for a 15 min Zoom call here.

Use customer discovery interviews to get more customers title="How to use customer discovery interviews to get more customers" description="In this episode of The product Angle, we chat with Katelyn Bourgoin about her session at Product Impact 2020. How to use customer discovery interviews to get more customers.." upload_date="2019-12-26" /

Communicate with engineering teams effectively

As a software engineer who worked in companies of various sizes, I learned many valuable lessons in how different teams communicate with engineering teams effectively and each other. Especially when it comes to product owners and managers that need to engage with engineering teams to implement new features and enhancements effectively.

Who am I?

Hi, I’m Sunny Singh, a software engineer with a wide array of experience in building products. I started out working on my own side projects like IronMic, but I also worked at a few startups with small teams of about 6 people. Recently, I spent 2.5 years in the corporate world at Bank of America.

The Product Angle

Taking lead

Building products on your own teaches you about all the different aspects needed to ship software. Working in a large multi-team environment teaches you how to work efficiently with others and focus more on soft skills like communication.

This was my biggest takeaway from my career so far. At Bank of America, I took various initiatives to work with different teams across the organization to help make our processes more efficient. This means that while I could have stayed purely within my development role and have minimum communication across teams, I decided to instead gather people across teams together to help solve any internal pain points or product issues. Some of these improvements were to our deployment flows, software testing automation, and dependency management.

Team perspectives

When you speak with an engineer or engineering team, you will quickly start to realize that the focus may not align directly with the product. You will hear terms like technical debt, building to scale, dependencies, frameworks, and other jargon that might sound confusing.

There are ways of improving these types of conversations, but the first step is to realize where the other perspective is coming from. When you’re close to the underlying code of the software, you worry about its maintainability in the future. When you’re far away, you worry more about how people use your product.

Communicate with engineering teams effectively

Here is the list of things that I do when speaking with other teams.

1. Avoid jargon

It’s tempting. We believe that we sound smart using acronyms and terminology that a subset of people know. However, it does not end up helping you or providing others value when they don’t know what you are saying.

2. Ask questions

When you notice that someone is using jargon or is not explaining a concept in simple terms, don’t be afraid to ask questions. Engineers are used to saying technical terms so often that it’s hard to break the habit. There is also a chance that when speaking amongst a group, there is at least one person wanting to speak up about being confused, but is too afraid to do so. It takes just one person to ask a question for many others to gain confidence in asking theirs.

3. Show empathy

Or at least, seem like you care about the problems that engineering may have. It’s not required to have a full understanding of what an engineering team is doing at all times, but a common frustration among product and engineering teams is on how time is spent.

From a product perspective, time should be spent on shipping products and features out the door as quickly as possible. That makes sense because this is what makes money. However, from an engineering perspective, there are many problems waiting to happen. Features become slower to ship, user issues start piling in, and the worst is when a security exploit is found.

These are important issues that need to be evaluated and spent time appropriately. If you trust your engineering team, then let them know and ask how the product may help coordinate.

Engineering is dynamic

Another important realization is that engineering is dynamic. The scope of two features or defects in software may look the same, but one may take longer to fix than the other. The same goes for any aspect of building products: you can never accurately estimate the level of complexity and effort.

Knowing that you can use agile product management to your advantage:

  • Bugs don’t have to be pointed.
  • Bugs or spike (research) stories can be “time-boxed” to limit how much time should be spent.
  • Create spike stories to perform research, architecture planning, and code refactors.

By allowing flexibility in how projects are managed and time is spent, you set both product and engineering teams up for success.

But, we’re not that different

The Product Angle

At the end of the day, we’re all just people building products. As an engineer, I believe that I write code to provide value to others, and that value is the end product that people use.

I hope that you can take away at least one lesson from this article to use in your day to day team communication. If you do, you might enjoy some of the content that I publish on my Website and my podcast. Of course, also feel free to reach out to me on Twitter or LinkedIn.

Thank you for sharing your expertise with The Product Angle community. 🙏

Changing the name to Product Impact 2020

Hello, Product People, 👋 we have a few announcements to make today. Firstly, as you can see from the title of this post we are changing the name to Product Impact 2020 for our 1-day Workshop for Product People designed to step up your Product game.

The Product Angle

What we are doing

We have decided to change the workshop name from Pitchside 2020 to Product Impact 2020. We think Product Impact 2020 better represents what we are trying to achieve.

After the workshop We want you to walk away with actionable skills you can practice during the day and immediately apply in your life. As well as hear from amazing speakers on topics relevant to Product People.

If you cannot make it out to NYC on April 01, 2020 we are also offering an online-only ticket where you will get access to all the recorded sessions, handouts, and slides used throughout the day (as well as other perks)

Why we are changing the name to Product Impact 2020

Pitchside 2020 has an amazing story behind the reason we picked the name. However, upon talking with our target audience we realize we are not pitching anything nor teaching how you how to pitch. We really love the name Pitchside and we will be back with something appropriate for Pitchside in the future.

Therefore, we are excited to be introducing Product Impact 2020 – Learn by doing. The speakers we have announced previously are still the same, We will be updating the assets where we can. We won’t delete old graphics as they are still valuable.

The existing URL link we have previously shared will still work, however, we are introducing a new URL moving forward Product Impact 2020, and introducing a new hashtag #tpaprodimpact

All other things stay the same

After an amazing day of learning, at Product Impact 2020 we also have an after workshop dinner (ticket sold separately). Come hang out, chat with your peers, and enjoy a nice meal.

We are big on experiences and giving the gift of learning, as we approach the holiday season and your inboxes are full from black Friday and Cyber Monday discounts consider giving the gift of learning and gift an early bird ticket or online ticket (if they cannot make it out to NYC) to the product person in your life

The Product Angle

Here is how you can be a part of Product Impact 2020:

1. Online only tickets
2. Early Bird tickets (available until Dec 31, 2019)
3. Regular tickets
4. After workshop Dinner

For tickets and additional information check out: this page.

Thank you

We would like to thank everyone who has provided their time, feedback, advice, guidance, and support in getting Product Impact 2020 off the ground. You know who you are and we really appreciate it. 🙏

The next Product debate

Today we are also excited to announce speakers for our 6th and final session:

The final session is “The next Product Debate” feature; Tremis Skeete, Erin Essex, Henry Bruce, and Bianka McGovern.

10 gifts for the Product person in your life 2020

This is the third (and final, for now) article with the theme of 10 things. If you missed the other two read here and here. In this article, I present to you the 10 gifts to consider for the product person in your life 2020 version.

The Product Angle

The holiday season is upon us and I am starting to get emails and offers for Black Friday deals already. One theme that I am seeing is that all of the deals are for physical goods. Don’t get me wrong who doesn’t love a physical good to cheer them up during this time of year.

Well, actually me. 🙋‍♂️

I think it is equally important to spend money on improving yourself, take a class, learning something new, brush up on your skills. I love experiences, in particular experiences that have an education/ learning element.

Therefore, out of the 10 gifts for Product people, five are physical and the remaining five are not.

Ok so here it is.

10 gifts for the Product person in your life 2020 edition



Well if it has to be a physical gift why not start with a Kindle – great for reading books on the go. (Yes, I know still trying to work my educational/ learning theme in).

Check out the Kindle here.

Not sure what to get the Product person in your life here are 10 gifts to consider Click To Tweet

DJI Mavic Drone


I mean who doesn’t love a drone? They can do awesome things fly around take videos and photos. Most importantly you don’t need to carry that large shoe box around with you, drones now fit in the palm of your hands.

Check out the drones here.



A fun way to listen to music, podcasts, and be on conference calls (if that’s your thing).

I like these LG over the neck style headphones if you prefer the newer in the ear style or over the head that’s cool.

Maybe ask the person who you are buying what kind of headphones they want or maybe they already have a pair. 🤷‍♂️

The point here is headphones make a fun gift.

Check out the LG headphones here.

Podcast Microphone


Microphones are so versatile these days, they can be used to record podcasts, videos, or on conference call (who does that, but hey you could).

Having terrible audio makes for a horrible listening experience (trust me I have screwed up the audio on a number of my podcasts.

If your looking for something at an entry-level check out the Audio-Technica ATR2100-USB Cardioid Dynamic USB/XLR Microphone here.

If you want something a little more advanced check out the Shure SM7B Cardioid Dynamic Microphone here.



Just like microphones, Cameras are so versatile these days. Cameras can be used to record a video podcast, take photos. I actually was recording a video podcast and the guest commented how nice the Bokeh looks so cameras can be worth the investment.

If you could only pick between a camera or microphone, def pick the microphone. Having bad video doesn’t ruin the experience as much as having bad audio.

If your looking for an entry mirrorless camera check out the Sony A6400 with an 18 mm to 135 mm lens here.

If you are not into the Sony mirrorless camera because of the color, trust me I was the same. However, as I understand it with the Sony A6400, Sony has tweaked the colors and they are much better.

If you prefer Canon check out the Canon 6D Mark ii, with a 24 mm to 105 mm lens Check out the drones here.

You can always swap the lens to something else. If all else fails phones nowadays have amazing cameras on them.



This nifty little Chrome extension make online reading much more fun and distraction-free from ads. The extension even has the ability to customize the webpage to your liking. For example, change the font, make notes, and even have the article read to you.

This chrome extension was made by a maker, therefore consider the pro version as you will be supporting a maker Ryzal Yusoff.

Check out Readermode here.

Not sure what to get the Product person in your life here are 10 gifts to consider Click To Tweet

Product Leadership book

Product Leadership book

This is a good book to read as the Product person in your life grows in their careers. The book discusses the role of the Product leader and how the size of the organization impacts the Product leaders mindset.

Check out Product Leadership here.

Daily Product Prep

Daily Product Prep

If the product person in your life is just beginning their careers and could do with some interview prep tips, cue Daily Product Prep.

It’s a site that I don’t have much information on and I do not know who runs or operates it. However, the concept is simple: (according to the website) Ace your product interview. Get exceptionally good at product interviews by solving one problem every day.

The questions are emailed daily and are for free, if you’d like to also get access to the answers then there is a monthly fee for access to the responses.

Check out Daily Product Prep here.

Guy Kawasaki’s The Art of Evangelism

Guy Kawasaki’s The Art of Evangelism

For full disclosure I am a big fan of Guy’s work. As Product people we are often evangelizing – the fine line between sales and marketing.

According to the website: Do you want to change the world like Apple? This course will explain how to use a technique called evangelism to change the hearts, minds, and actions of your customers, colleagues, and employees. Evangelism is an innovative approach to sales, marketing, and management. It means mobilizing your customers and staff into becoming as passionate about a cause as you are.

Check out Guy’s online course here.

The Product Angle

Product Impact 2020

As someone who believes in self-improvement and learn by doing we have to mention Product Impact 2020 on Wednesday, April 01, 2020. Product Impact 2020 is a 1-day conference to level up your Product Skills.

What you will learn (by doing)

Level up your Product skills – develop the skills, mindset, & tools, to facilitate effective collaboration and communication in cross-functional teams. Creating alignment and breaking down silos.

The conference combines training, practical exercises, and conference-style talks to create a learning environment where you can practice your new skills on the day.

If you cannot make it to NYC we also have an online-only ticket, where you will get access to the recordings of the sessions, all handouts, presentations, and a few exciting surprises. (Obviously, if you are an online ticket holder you won’t be able to practice the skills on the day)

Check out Product Impact 2020 here.

This is the third (and final, for now) article with the theme of 10 things. If you missed the other two read here and here.

In conclusion, there you have it, that’s my 10 gifts for the Product person in your life 2020. What gifts are you considering giving (or what would you like to receive this holiday season? let me know and join the conversation on Twitter.

Not sure what to get the Product person in your life here are 10 gifts to consider Click To Tweet

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Please Note:

The links on this page are NOT affiliated links. Although at some point I should look into creating affiliate links, not there yet. When I do I will add the appropriate disclosures.