In this episode of The Product Angle show, we chat with Fabio Rosado. We chat about his journey learning to code and Fabio launches his new product live on the show.
In this episode of The Product Angle Show, we chat about Marketing with Leo Morejon about marketing and how marketing will change as Corona hits further.
By the end of the session you’ll learn about:
– How marketing will evolve.
– About building trust as a marketer.
– How to do marketing if you are a founder or marketing professionals starting out in their careers.
Marketing with Leo Morejon
About the guest
Leo Morejon is a successful social media marketing and sales leader known for distinctions such as a Guinness World Record for Most Facebook Likes, pioneering real-time marketing while working on campaigns including the Oreo Super Bowl Blackout Tweet, and leading sales enablement at SaaS companies in leadership roles.
Also, Leo is also known for hosting the popular business debate show, Prove It Matters, where he humorously debates notable business people on topics ranging from influencer marketing to social media strategies.
Finally, Leo’s portfolio of work includes brands, agencies, and companies such as Mondelez (including Trident Gum & Cadbury), Estee Lauder Companies (including MAC & Clinique), Sysomos (now Meltwater), and Havas. He is also proud to be a dedicated educator with Iowa State University and West Virginia University
As covid hits the world, marketing expert Leo share insights on how to do marketing effectively. However, being respectful of what’s going on around the world.
02:05 – Who is Leo and what he does.
10:30 – How can Gym’s market effectively in today’s environment.
13:30 – How marketers build trust.
16.30 – Marketing tips for founders and marketing professionals starting out in their careers.
22:00 – Advice Leo would give to marketers starting out.
Listen to other episodes of The Product Angle Show here.
In this episode of The Product Angle show – we talk about learning to cope with remote working. We live-streamed with Neeraj Mathur. Neeraj is a VP of Product.
Some of the questions Neeraj and I chat about include:
- How is remote working defined?
- What are some of the best practices for remote working?
- What to do if you are unable to differentiate between work and home? (is this necessary?)
- Common pitfalls to avoid while working from home
- What to do if you miss the human interaction?
Learning to cope with remote working discussion
Who you are and what you do
Hi, my name is Neeraj Mathur. I am an avid reader and a runner. I like to think of myself as a person on a mission to find ways to make life simpler and easier for others, wherever possible. While I was born and raised in New Delhi, India, I have called Silicon Valley my home for more than decades now with my wonderful wife, Rani, and our two kids.
Work-wise, I am a mission-driven Product Management and Design professional with over 20-years of experience in the high tech industry under my belt. I have had the privilege to work in and lead Product Management and Design at Enterprises such as Cisco Systems, Sun Microsystems, and Silicon Graphics, as well as VC-backed startups in Security and Fintech such as Authentic8, Skyhigh Networks, and Bluebox Security and ForUsAll.
Tell us something that you cannot Google about you
As a young child, I was an ardent fan of cricket. In addition, I learned Taekwondo which I give a lot of credit to for focus, discipline, and structure in my life over the years.
How do you define remote working?
I define it as a working style that allows professionals to work from anywhere they want. They are not tied to an office environment or any other location. A remote employee is able to meet their work goals wherever they want. Effectively, zero commutes.Build a culture that promotes work-life integration; be open for kids and pets to join the meetings and become part of your day, they are after all part of your life - @neeraj Click To Tweet
What are some of the best practices for remote working?
- Have a routine
- Set a dedicated space
- Structure your day
- Hours (Ex: 8-5)
- Meetings (Ex: Group whenever possible, identify a day of no meetings)
- Get Creative (Ex: If you don’t need to see a screen, take a call over the phone and walk around in the space that you have or outside depending upon what is safe and allowed in your area)
- Focus Time (Put it on the calendar)
- Breaks (You must take breaks)
- Contract with new-found “co-workers”
- Communicate and partner
- Set clear expectations with each other
- Roommates: Know who is going be where; so you can respect space
- Couples: Who has meetings and when clashing times, how will we prioritize which one needs more focus and less noise
- Families: Partner; be flexible; adjust as needed; What to do if you are unable to differentiate between work and home? (is this necessary?)
- Build a culture that promotes work-life integration; be open for kids and pets to join the meetings and become part of your day, they are after all part of your life.
- For a long time, we have taken work home, it is about time we also brought some home to work.
Common pitfalls to avoid while working from home
- Lack of structure
- Manage your time
- Prioritize (how many items do you intend to accomplish today)
- Know yourself (we all perform differently at different times of the day; find your peaks and troughs, assign work accordingly)
- Interruptions will happen; minimize self-induced ones
- Stop Working
- Lack of infrastructure
- A laptop that works – with audio and video
- High-speed internet
- A quiet area/place to focus
- Appropriate seating and lighting
Thank you, Neeraj 🙏 Read the full list from Neeraj on learning to cope with remote working over at his blog – Chai Musings
First, keeping with the theme of understanding different functions within a cross-functional team. In this article, we talk about what is a customer success manager w/ Emma Hill.
Emma shares a wealth of information. Her roles include working as a Project Manager, turned Product Manager, turned Account Manager turned customer success manager at ProdPad.
ProdPad. is a Product Management Tool, helping product teams with their Roadmaps, backlogs, align everyone on their product processes.
Thoughts on some of the roles Emma has worked
Product Managers focus on solving customer’s problems. Customer success teams also think of themselves as the voice of the customer.
The customer success team talks to customers on a regular basis, so they need to push that information up to the Product Managers.
The account manager role may be seen with a negative outlook in the view of the customer. As generally speaking the customer success manager is there to help the customer use the software vs. an account manager who may be motivated to sell you something.
The role of customer success does involve an element of expansion, however, that is not the primary function.
What is a customer success Manager w/ Emma Hill
In short, making customers successful. Understanding from the outset, what are the problems the customers are facing. What are the outcomes the customer is looking to achieve and then helping them get to those outcomes in the shortest time possible?
Time to value can depend on the size of your organization. For B2B customers, it can take longer as it also depends on the change management process.
Listen to the full conversation
Thank you, Emma
Emma, we would like to thank you for sharing some of your thoughts, insights, and expertise with The Product Angle. 🙏
In this episode, we talk to Katelyn Bourgoin about her session at Product Impact 2020 called How to use customer discovery interviews to get more customers.
Katelyn talks about:
- Her professional background
- Her experience with customer interviews and how she developed her technique
- What you can expect in her session at Product Impact 2020
Katelyn Bourgoin is a 3X founder turned growth geek. Katelyn’s career highlights include:
- Named as an influential entrepreneur by Forbes.
- Building a branding agency trusted by startups. Small businesses, and Fortune 500 companies like Target and Holiday Inn.
- Founding a VC-backed tech startup that Inc. called “the next LinkedIn”.
However, today Katelyn helps frustrated product teams figure out who their best customers are and what triggers them to buy (or stop buying).
When teams know who their best customers are. Plus what those customers really want, it becomes much easier to create awesome products and sell more of them.
While many teams know that they should be more customer-focused, actually doing it is pretty tricky. However, without clear direction, you could end up investing a bunch of time trying to put all the pieces together… without making much progress. We both know you can’t afford to waste more time.
Use customer discovery interviews to get more customers
https://youtu.be/IWreHJ_nVpI title="How to use customer discovery interviews to get more customers" description="In this episode of The product Angle, we chat with Katelyn Bourgoin about her session at Product Impact 2020. How to use customer discovery interviews to get more customers.." upload_date="2019-12-26" /
How to get started as a product manager
In the first episode of The Product Angle, I am super excited to introduce our first guest. Edwin Akrong is a product manager and he shares knowledge on how to get started as a product manager.
Listen to episode one right here 👇
Key takeaways from episode 1:
In the first episode of The Product Angle, I sit down with Edwin Akrong. A product manager by trade worked at the NBA and Philadelphia Eagles. We also talk about Philadephia, Art trying new things and how to get started as a product manager. Edwin shares his experience in getting started building products. However, Edwin drops a ton of valuable knowledge.
6.30: What makes a great product manager?
7.00: Working at the Philadelphia Eagle/ NBA as a product manager
13:45: For aspiring product managers
21.00: Value/ idea behind The Product Angle
24.40: What is Product Management
25.60: Advice for getting into Product Management/ growing as a Product Manager
33.30: 3 important takeaways
Or if you prefer to watch the podcast, you can watch here.
Listen to other episodes here.