We live in a world of information overload. A number of people don’t have the time to read emails that contain more than two paragraphs. In this issue of Product Negotiations, we discuss why communicating with Intent matters.
What you can expect in today’s issue
- Why communicating with intent matters
- How to build negotiations skills video
- Tragic Weekend
⏳ This issue of Product Negotiations will take you five minutes or less to read.
Why communicating with intent matters.
When the communication is clear it has a knock-on effect. Your cross-functional team understands information quickly but more importantly, the team understands the information accurately reducing misunderstandings.
Two of the common mistakes I have seen in communicating is:
- Not tailoring the communication to your audience
- Overloading people with unnecessary information.
Here’s what I mean by this.
As Product People, we place a lot of importance on the user and customer. Rightfully so, as part of a Product Person’s job is to understand the user.
However, internally we work in cross-functional teams, yet many don’t understand the role of these different functions.
For example, do you know what motivates the:
- Sales team?
- Marketing team?
- Customer support team?
- Or even your team members?
What is the purpose of communication?
If we take a step back communication is the transfer of information from one person to another. Or another way to look at this is why should the person receiving the information care?
Meetings can be a time suck. However, if done with some creativity they can be useful. Either way, meetings are something you’ll likely have to deal with.
Things to consider:
- Communicate a clear agenda and outcome
- Roles and responsibilities
- How much time will people need to devote
- Is there any materials attendees need to review prior to the meeting? if yes, why?
- Notes/ next steps
Without know why invitees should come to the meeting, what’s in it for them, and why should they prepare. The engagement may not be what you want, (if at all they show up).
Reporting to a C-Level executive
On the other hand, if you are sharing communication with a C level executive. They are not going to be interested in the details. Often times they will request 1-3 slides.
There was a time in a previous life where I was asked to summarize me in one slide (when I started) and to summarize a particular project I had been working on for the past 6 months in one slide.
Sounds impossible, how can you condense your entire career or a large project into one slide? Find out what resonates with the audience you are sharing that communication with.
For the career slide, I made it about my experience, and how best to work with me. Since the audience was other team members.
For the C-Level executive, they were interested in top-line data (specific points they were interested in).
Therefore, by understanding who your audience is and how the information is presented. There is a greater chance that the team will understand your message accurately.
Want to learn more
We have been running one-day workshops or 4-week part-time sessions for corporations in NYC around creating better team alignment. If you’d like to learn more read Team Discovery. We had some amazing feedback and iterating our materials and should be launching soon.
How to build negotiations skills – video.
I told you last week about our talk at Fiverr – well this week the video is up if you’d like to watch it. Click here if you’d like to watch it.
Things that caught my attention
Am I the only one who finds it weird to watch themselves on video? As I watched it, a couple of things I said caught my attention:
- I say “right” a lot, I think it’s my way of getting a reaction from the audience. It’s an opportunity for the audience to nod or shake if they understand or need clarification.
- There was a point where I talk about being manipulated without even knowing it. It’s an unfortunate sad reality and all the more reason to start being self-aware.
You have probably heard but this weekend for a tragic weekend. We lost a number of amazing souls.
- Clayton Christensen, if you work in Product, Strategy, Silicon Valley or studied in business school you have likely heard of Clayton Christensen.
- Leila Janah, I briefly met Leila in 2018 and immediately was amazed by her passion and commitment. Leila’s book Give Work is one of my all time fav.
- Kobe Bryant, one of the greatest basketball players ever, along with several others were involved in a helicopter crash.
This weekend has been very sad and tragic. Hug your loved ones, let go of negative energy. RIP to one of the greatest players in the game. 🏀 Thoughts and prayers with the Bryant family.
— Pradip Khakhar (@pradipcloud) January 26, 2020
Communication is a skill that improves as you practice. If you have an interesting story related to workplace communication (or lack thereof) let me know by replying to this email.
Until next week,
Ps. Did anyone catch the black and white featured image?
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