OMG! Yes, my first live event is a sellout. Well ok, I capped the number of attendees.
A few weeks ago in the middle of August, while I was editing an episode of The Product Angle Podcast I decided I wanted to host a live event in NYC.
I wasn’t sure what to offer or where to start. Why would someone come to my live event?
After a quick brainstorming session, I thought about what skill or experience do I have that someone might find educational or encouraging?
I thought about sharing my experience starting the Podcast.
If you have not read this article, I recommend you stop reading this article and go and read How to start a podcast. Then come straight back here.
There is always a but, Right?
Starting a podcast was something I wanted to do since back in 2007 but never did. If I wanted to start a podcast, maybe other people may want to as well.
OK, so by now you know I had zero audio and visual skills to start the podcast and in the first episodes, few I made some technical mistakes such as lousy composition, forgetting to turn the guest mic on and just being bad at asking questions. However, that’s a story for another day.
Was I am expert at Podcasting? absolutely no, by any means. However, I did learn a tremendous amount by starting a podcast (and met some fantastic and talented people).
The ups and downs I have experienced could make some great content.
The topic of the live event was decided
So it was decided for my first live event, I the topic of the event will be my experience starting a Podcast.
Truth be told, I had zero expectation of anyone signing up to attend, however, as you read from the title of this post, my first live event is a sellout. However, this post does not go into details of hosting a live event. Below is the copy from the sales page for this event.
What do you listen to at home or in the car?
The number of people listening to podcasts is increasing.
– I have zero knowledge of how to start a podcast.
– What Microphone do I use? I am not technical.
– What software to use.
– What will my podcast even be about?
– Where do I start?
That’s precisely what went through my mind when I came up with the idea to start a podcast.
If I can do it so can you.
In this workshop I will tell you about all the things I wish I knew when I was starting out, saving you time and money to start your podcast faster than I did.
Want to know the secret sauce?
It’s simple – Don’t procrastinate!
Yes, I mean it. The first few episodes will be average (unfortunate in my case they were), I just didn’t know what I was doing, it’s ok. During the first episode, I joked with my guest that hopefully by the 10th episode I will be much better. By the 10th episode, I was more confident, and through the podcast, I was able to connect with some fantastic people.
Don’t make the same mistakes I did.
In this workshop you will learn about:
– Why now is a great time to start a podcast?
– How to start a podcast:
– Who is your target audience and why would they want to listen to your podcast?
– What is the theme of your podcast?
– Structuring the conversation?
– Equipment and tools to record, edit and publish audio.
– What microphone to use?
– Hardware and software for recording the audio.
– Software tools to edit the audio files.
– Hosting platforms.
– The podcast as a service.
– How to get the podcast on platforms such as Apple, Google, Spotify, Soundcloud, etc.
– A look at my workflow from idea to launch.
– Creating graphics, show notes, etc.
Please note: This workshop is not designed to teach you about editing, if you are looking for help with editing this workshop is not for you.
Check out the preview video here!
1216 Broadway, 2nd floor,
New York, NY
(Entrance on 30th Street)
Lists can be helpful and sometimes I like to create them. To break the process down below is how I thought about making the event valuable for attendees:
1: Finding a location/ venue
2: Creating the talk and materials (the event is scheduled to be two hours long (6:30 pm to 8:30 pm)
3: Getting people excited and engaged
After a while I thought about it and (1) Finding a location/ venue is not that difficult, I live in NYC, and there is real estate everywhere you look. (2) Creating the talk and materials should be relatively simple – after all, I’ve given talks before, and if I stay authentic and just talk about my experience, whats worked for me, what has not, and my lesson’s learned I should be able to pull this off.
(Sounding confident, yet scared 😨)
The biggest challenge for me was getting people excited and engaged, that really scared me and took me out of my comfort zone.
I decided that I would set the capacity at 5, if I get 5 people to sign up I would be thrilled.
Even if one person attends and they found it valuable I would likely consider my first live event to be a sellout. (It’s a start!)
The confirmation emails started coming in
Then as I was checking my emails one afternoon. I saw an email from Eventbrite, and I thought ok looks like the automated emails have started. Guess what? when I opened the email and thank god that I did, the email was confirmation of my first attendee, YES 😁.
Over the next few days, I saw the same email 5 times, so I knew I hit my target. I wanted to push the envelope a little, I decided to extend the number of attendees from 5 to 10. Nervously I did.
Then I hit 10 attendees, now I was a little in shock. 10 people are willing to take time out of their busy lives to come to hear me talk. Wait no, 10 people are willing to take time out of their busy lives to come to hear about how to start a podcast.
My thought process is I will stop at 10; however, I received an email from a potential attendee who wanted to be added to the wait list and thanked me for providing such useful materials.
I was feeling mixed emotions, someone thought my event was worth coming to and appreciated what I was doing. After a few days back and forth I decided to increase the number of attendees from 10 to 15.
Guess what, yes you read the title of this post. My first live event is a sell-out.
Thank you to all the attendees, I will share a blog post after the event, for those interested in knowing how it went.
In the end, a few of the people who signed up did not attend. That is normal I think.
What did I forget
Hosting the event was a blast. By the end of the day when everyone had cleared out and I was packing my laptop, I realized I forgot to take photos.
I am grateful and thankful to everyone who attended. Never would I have thought that my first live event was a sellout. 😉
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